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Strategy

Strategy

The 500-Millisecond War: Why Some Ad Headlines Grab You (And Others Don’t)

I've spent two decades obsessing over what makes people click. Not in some creepy surveillance way, but because my clients pay me to make their…
Chase Sagum
Chase SagumApril 5, 2025
Strategy

The Secret Psychology Behind Why Some Social Media Ads Just “Feel Right”

Let me ask you something: When was the last time you actually stopped scrolling to look at an ad? If you're like most people, it…
Chase Sagum
Chase SagumApril 5, 2025
Strategy

Unlocking the Hidden Potential of Facebook Static Image Ads: Psychological Secrets for Boosted Engagement

In the bustling world of digital marketing, it's easy to chase the latest trends of video content and dynamic ads, leaving the humble Facebook static…
Chase Sagum
Chase SagumApril 5, 2025
Strategy

The Secret SEO Playbook for the ChatGPT Era

Let me tell you a story about the future of search. Last week, my neighbor Sarah needed quick advice on starting an e-commerce business. Instead…
Chase Sagum
Chase SagumMarch 25, 2025
Strategy

Why Pinterest Marketing is Completely Different Than You Think (And Why That’s Your Biggest Opportunity)

I've spent two decades in digital marketing, and I'll tell you this: most marketers are getting Pinterest completely wrong. Dead wrong. Let me share a…
Chase Sagum
Chase SagumMarch 4, 2025
Strategy

Power of CTV Retargeting for E-commerce: A Game-Changer for Conversions

Connected TV (CTV) advertising is no longer just a tool for building brand awareness—it’s a secret weapon for e-commerce retargeting. While most marketers focus on…
Chase Sagum
Chase SagumMarch 3, 2025
Strategy

The Future of CTV Retargeting: How Vibe is Changing the Game

Connected TV (CTV) advertising has come a long way in the past few years. It’s no longer just about branding—today, it’s a powerful tool for…
Chase Sagum
Chase SagumMarch 3, 2025
Strategy

The Secret Sauce to Pinterest Ad Success: Mastering Visual Storytelling and User Intent

Pinterest is the quiet powerhouse of digital advertising. While platforms like Instagram and Facebook often steal the spotlight, Pinterest offers something truly unique: a space…
Chase Sagum
Chase SagumMarch 2, 2025
Strategy

Unlocking Reddit Ads: Why Community-Driven Storytelling is the Future of Advertising

When most marketers think of digital advertising, platforms like Facebook, Instagram, and Google Ads come to mind. But there’s a hidden gem in the advertising…
Chase Sagum
Chase SagumMarch 2, 2025
Strategy

The Art of Building Predictive Models: Beyond Algorithms and Data

Predictive modeling is often painted as a simple, step-by-step process: collect data, pick an algorithm, train the model, and deploy. While this framework isn’t wrong,…
Chase Sagum
Chase SagumMarch 1, 2025
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