Strategy

I've spent two decades obsessing over what makes people click. Not in some creepy surveillance way, but because my clients pay me to make their…

Let me ask you something: When was the last time you actually stopped scrolling to look at an ad? If you're like most people, it…

In the bustling world of digital marketing, it's easy to chase the latest trends of video content and dynamic ads, leaving the humble Facebook static…

Let me tell you a story about the future of search. Last week, my neighbor Sarah needed quick advice on starting an e-commerce business. Instead…

I've spent two decades in digital marketing, and I'll tell you this: most marketers are getting Pinterest completely wrong. Dead wrong. Let me share a…

Connected TV (CTV) advertising is no longer just a tool for building brand awareness—it’s a secret weapon for e-commerce retargeting. While most marketers focus on…

Connected TV (CTV) advertising has come a long way in the past few years. It’s no longer just about branding—today, it’s a powerful tool for…

Pinterest is the quiet powerhouse of digital advertising. While platforms like Instagram and Facebook often steal the spotlight, Pinterest offers something truly unique: a space…

When most marketers think of digital advertising, platforms like Facebook, Instagram, and Google Ads come to mind. But there’s a hidden gem in the advertising…

Predictive modeling is often painted as a simple, step-by-step process: collect data, pick an algorithm, train the model, and deploy. While this framework isn’t wrong,…