Strategy

Let me tell you a story about the future of search. Last week, my neighbor Sarah needed quick advice on starting an e-commerce business. Instead…

I've spent two decades in digital marketing, and I'll tell you this: most marketers are getting Pinterest completely wrong. Dead wrong. Let me share a…

Connected TV (CTV) advertising is no longer just a tool for building brand awareness—it’s a secret weapon for e-commerce retargeting. While most marketers focus on…

Connected TV (CTV) advertising has come a long way in the past few years. It’s no longer just about branding—today, it’s a powerful tool for…

Pinterest is the quiet powerhouse of digital advertising. While platforms like Instagram and Facebook often steal the spotlight, Pinterest offers something truly unique: a space…

When most marketers think of digital advertising, platforms like Facebook, Instagram, and Google Ads come to mind. But there’s a hidden gem in the advertising…

Predictive modeling is often painted as a simple, step-by-step process: collect data, pick an algorithm, train the model, and deploy. While this framework isn’t wrong,…

Contribution margin isn’t just an accounting term—it’s a hidden profitability superpower that most businesses overlook. While many companies focus on revenue or gross profit, the…

Ever wonder why some headlines grab your attention instantly while others go unnoticed? It’s not just luck—it’s science. Every great headline taps into the way…

In the world of digital marketing, understanding how your customers interact with your brand is like solving a puzzle. Each touchpoint—whether it’s a social media…