How We Work

A detailed look into how we operate.

Efficient and lean

We run a tight ship at Sagum. We’re always testing new technologies, methods, and strategies to become more efficient with our time and resources. We take a ‘lean startup’ approach with every project we work on. This approach has not only improved our efficiency but has also consistently helped us find and prove winning strategies.

Efficiency and a lean approach are at the core of how we serve our clients. They are also fundamental to how we run our agency from A to Z.

Communication is everything to us

A big part of ‘how we work’ is communication. Communication between members of our team at Sagum and with our clients is crucial. Both the quality and quantity of communication mean everything to us. We have built our agency to ensure we are always in touch with our clients. Because of this, clients feel like we are ‘an extension of their team.’

Streamlined Communications

We are big fans of Slack. We create a Slack channel for each client who works with us. By leveraging this technology, we can constantly report on project progress, ask questions, and discuss ideas. Our vision was to create an environment where you, the client, could manage your relationship with us through the ease of your mobile device. Slack has given us the power to accomplish this vision.

BI & Reporting

Data for us is like water—we must have it to exist. Without it, we’re blind to the important adjustments and decisions we need to make daily to help our clients succeed. Through our partnership with Grow, each client gets a custom BI dashboard where all the most important analytics data is stored and reported. These dashboards create a ‘data-first’ environment that leads to productive ideas, conversations, and tests.

Establish Goals & Forecasting

You don’t make much progress in digital marketing without establishing, setting, and focusing on goals. Working in collaboration with our clients, we establish digital marketing goals that align with their business objectives and are meaningful to their success. Using forecasting concepts, we help create a roadmap of performance and effort toward those goals, ensuring it’s always clear ‘where we are’ and ‘what needs to be done.’

Define Strategy & Tactics

A high-performing strategy not only outlines ‘where we will operate’ but equally as important, ‘where we will NOT operate.’ Led by our CEO, Chase Sagum, we build a custom strategy with accompanying tactics for each client. At the core of that strategy is empathy for our clients’ customers. Truly understanding the customer allows us to leverage our knowledge and expertise to build the right strategy.

30, 60, 90

From the very beginning, we establish clear expectations for the first 30, 60, and 90 days in the form of deliverables. These deliverables include both results achieved and tasks completed. Once the goals are established, we can leverage our many years of experience to paint a very clear picture of what the first 30, 60, and 90 days will look like. The key during this period is gaining traction.

Assigned Digital Marketing Manager

One of our major keys to success in digital marketing is how our team organization chart is configured. Each client works with one senior digital marketing manager, and each of these managers is limited to a small, finite group of clients. This allows us to truly focus on our clients’ needs and strategies. It’s because of this focus that we are able to succeed time and time again for our clients.

We are the ad agency for business leaders committed to long-term business growth.