SagumSagumSagum
  • Home
  • Case Studies
  • How We Work
  • Leadership Team
  • Contact
  • Home
  • Case Studies
  • How We Work
  • Leadership Team
  • Contact
Category

Strategy

Strategy

Why Your Ad Creative Is Secretly Your Best Targeting Tool (And Most Marketers Still Haven’t Caught On)

I had an "aha" moment last week while reviewing campaign data for a client. Their best-performing ad wasn't winning because of sophisticated targeting or a…
Chase Sagum
Chase SagumFebruary 24, 2025
Strategy

The Hidden Power of Meta’s Conversion API: A Marketer’s Guide to Smarter Tracking

In the ever-changing world of digital advertising, staying ahead means not just adopting new tools but truly understanding how they can work for you. Meta’s…
Chase Sagum
Chase SagumFebruary 24, 2025
Strategy

Is Facebook Pixel Lying to You? The Hidden Data Gaps Costing You Money

If you’re running Facebook ads, you probably rely on the Facebook Pixel to track user behavior, optimize campaigns, and measure conversions. But here’s a reality…
Chase Sagum
Chase SagumFebruary 24, 2025
Strategy

Beyond the Buffer: The Hidden Tech That Makes Your Smart TV Ads Scary Smart

Let me take you behind the scenes of something that happened to me last week. I was chatting with my neighbor about camping gear, and…
Chase Sagum
Chase SagumFebruary 22, 2025
Strategy

From Abandoned Carts to Living Room Screens: The Art and Science of CTV Retargeting

Picture this: you're browsing your favorite online store on your phone, filling your cart with items you love, but then something pulls you away. Later,…
Chase Sagum
Chase SagumFebruary 22, 2025
Strategy

Unlocking the Hidden Power of CTV Retargeting: A Marketer’s Guide to Smarter Streaming Ads

Connected TV (CTV) is no longer the future of advertising—it’s here, and it’s thriving. With streaming services like Netflix, Hulu, and Disney+ dominating viewership, brands…
Chase Sagum
Chase SagumFebruary 22, 2025
Strategy

How to Win at CTV Retargeting: The Secret Power of Speed

Connected TV (CTV) is transforming the way advertisers reach their audiences, offering the precision of digital marketing with the high-impact engagement of television. And yet,…
Chase Sagum
Chase SagumFebruary 22, 2025
Strategy

TikTok Smart+ Ads: The Hidden Algorithm That’s Changing the Game for Marketers

TikTok has taken the world by storm, evolving from a platform for viral dances to a powerhouse for performance marketing. At the heart of its…
Chase Sagum
Chase SagumFebruary 20, 2025
Strategy

Unlocking the Secrets of Google Shopping Ads: A Journey into Dynamic Remarketing and Customer Match

As an e-commerce marketer, you know the thrill of watching your sales soar, thanks to the power of Google Shopping Ads. But what if I…
Chase Sagum
Chase SagumFebruary 19, 2025
Strategy

The Secret Sauce to Dominating Google Shopping Ads: AI-Powered Feed Optimization

Google Shopping Ads have become a must-have tool for e-commerce businesses. They let you showcase your products directly in search results with eye-catching visuals, making…
Chase Sagum
Chase SagumFebruary 19, 2025
Previous 1 2 3 4 5 … 35 Next

© 2025 Sagum. 230 N 1680 E BLDG T-2 St George, Utah 84790

  • Home
  • Case Studies
  • How We Work
  • Leadership Team
  • Contact