SagumSagumSagum
  • Home
  • Case Studies
  • How We Work
  • Leadership Team
  • Contact
  • Home
  • Case Studies
  • How We Work
  • Leadership Team
  • Contact
Category

Strategy

Strategy

The Secret Weapon for Business Growth: Mastering Contribution Margin

Contribution margin isn’t just an accounting term—it’s a hidden profitability superpower that most businesses overlook. While many companies focus on revenue or gross profit, the…
Chase Sagum
Chase SagumMarch 1, 2025
Strategy

The Science Behind Irresistible Ad Headlines (And How to Write Them)

Ever wonder why some headlines grab your attention instantly while others go unnoticed? It’s not just luck—it’s science. Every great headline taps into the way…
Chase Sagum
Chase SagumFebruary 28, 2025
Strategy

Why Building Your Own Attribution Model is the Key to Smarter Marketing

In the world of digital marketing, understanding how your customers interact with your brand is like solving a puzzle. Each touchpoint—whether it’s a social media…
Chase Sagum
Chase SagumFebruary 28, 2025
Strategy

The Secret Weapon in Your Marketing Toolkit: Post-Purchase Surveys and Attribution Modeling

Attribution modeling is the unsung hero of modern marketing. It helps businesses figure out which touchpoints—ads, emails, social media posts, or even word-of-mouth—drive customers to…
Chase Sagum
Chase SagumFebruary 28, 2025
Strategy

Want to Double Your Business? Stop Following These ‘Growth Rules’

I remember the moment I realized everything I knew about business growth was wrong. I was sitting across from Sarah, a client whose software company…
Chase Sagum
Chase SagumFebruary 27, 2025
Strategy

Unlocking the Secrets of Klaviyo Open Rates: A Predictive Journey

Imagine you're a digital marketer, and you've just crafted the perfect email campaign using Klaviyo. You hit send, and now you're waiting to see those…
Chase Sagum
Chase SagumFebruary 27, 2025
Strategy

The Untapped Potential of Mobile Device IDs: A Marketer’s Secret Weapon

In the ever-changing world of digital marketing, the shift from third-party cookies to first-party data has been a hot topic. But while everyone’s talking about…
Chase Sagum
Chase SagumFebruary 27, 2025
Strategy

The Hidden Strategy Behind Meta’s Multi-Advertiser Ads: What Marketers Need to Know

Meta’s Multi-Advertiser Ads have quietly changed the game for digital advertisers. On the surface, this feature seems like a simple way to help users discover…
Chase Sagum
Chase SagumFebruary 27, 2025
Strategy

The Power of Add-to-Cart Value: A Marketer’s Guide to Smarter Ad Campaigns

In the world of digital advertising, it’s easy to get caught up in chasing metrics like clicks, impressions, and conversions. But what if there was…
Chase Sagum
Chase SagumFebruary 25, 2025
Strategy

Smarter Cart Optimization: How to Boost Profits Without Driving Away Customers

In the world of e-commerce, cart optimization is usually about one thing: getting customers to spend more. Businesses push upsells, cross-sells, and bundles, all in…
Chase Sagum
Chase SagumFebruary 25, 2025
Previous 1 2 3 4 … 35 Next

© 2025 Sagum. 230 N 1680 E BLDG T-2 St George, Utah 84790

  • Home
  • Case Studies
  • How We Work
  • Leadership Team
  • Contact