I've spent two decades in digital marketing, and I'll tell you this: most marketers are getting Pinterest completely wrong. Dead wrong. Let me share a…
Connected TV (CTV) advertising is no longer just a tool for building brand awareness—it’s a secret weapon for e-commerce retargeting. While most marketers focus on…
Pinterest is the quiet powerhouse of digital advertising. While platforms like Instagram and Facebook often steal the spotlight, Pinterest offers something truly unique: a space…
When most marketers think of digital advertising, platforms like Facebook, Instagram, and Google Ads come to mind. But there’s a hidden gem in the advertising…
Predictive modeling is often painted as a simple, step-by-step process: collect data, pick an algorithm, train the model, and deploy. While this framework isn’t wrong,…