Sagum

Strategy

Ad Scheduling That Actually Drives Performance

Most marketers talk about social media ad scheduling tools as if they exist for one reason: convenience. Set the launch time, automate a few tasks,…

Jordan ContinoAugust 12, 2026

FAQs

What are the best times of year to run Google Ads for seasonal businesses?

Timing Google Ads for a seasonal business isn’t about picking a single date on the calendar-it’s about layering your campaigns to capture demand before, during,…

Chase SagumAugust 12, 2026

AI

The Uncanny Agency

Here's a truth that most "best free AI tools for email marketing" roundups won't tell you: the tools aren't the answer. They never are. I've…

Chase SagumAugust 12, 2026

AI

The Real ROI of AI in Marketing

AI has quickly moved from novelty to normal in marketing. It writes first drafts, summarizes reports, suggests audiences, generates creative variations, and helps teams move…

Chase SagumAugust 12, 2026

AI

AI vs. Human Creativity: Wrong Question, Right Problem

Open any marketing publication this month and you'll find some version of the same article: will AI replace creative directors? Is it a threat or…

Chase SagumAugust 12, 2026

Strategy

LinkedIn Recruitment Ads Are Broken. Here’s the Fix Nobody’s Talking About

Let's get something uncomfortable out in the open: most companies running LinkedIn recruitment ads are basically running a brand awareness campaign and calling it a…

Keith HubertAugust 12, 2026

FAQs

How do I use Google Ads scripts for automation and optimization?

Google Ads scripts are a powerhouse for scaling your campaigns with precision, and they align perfectly with a data-first, lean approach to digital marketing. Think…

Chase SagumAugust 12, 2026

FAQs

Can I use Google Ads for political campaigns and what are the restrictions?

Yes, you can run political ads on Google Ads, but the platform has strict verification requirements and content policies that you must navigate carefully. Google…

Chase SagumAugust 12, 2026

Strategy

Creative Resilience is Your Real TikTok KPI

You know that feeling. Tuesday morning, your campaign is humming. CPA is right on target. ROAS is making you look like a genius. Then Thursday…

Matt WilliamsAugust 11, 2026

Strategy

Social Media Ad Cost Calculator

Most people think a social media ad cost calculator exists for one reason: to tell you how much money to put into Facebook, Instagram, TikTok,…

Jordan ContinoAugust 11, 2026