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Strategy

Smarter Cart Optimization: How to Boost Profits Without Driving Away Customers

In the world of e-commerce, cart optimization is usually about one thing: getting customers to spend more. Businesses push upsells, cross-sells, and bundles, all in…
Chase Sagum
Chase SagumFebruary 25, 2025
Strategy

Why Your Ad Creative Is Secretly Your Best Targeting Tool (And Most Marketers Still Haven’t Caught On)

I had an "aha" moment last week while reviewing campaign data for a client. Their best-performing ad wasn't winning because of sophisticated targeting or a…
Chase Sagum
Chase SagumFebruary 24, 2025
AI

Cracking the Code: How Offline Conversions and AI Can Transform Your Meta Ads Strategy

Imagine you're a digital marketing maestro, conducting an orchestra of clicks, impressions, and online conversions. You've fine-tuned your Meta Ads campaigns to perfection, but you…
Chase Sagum
Chase SagumFebruary 24, 2025
Strategy

The Hidden Power of Meta’s Conversion API: A Marketer’s Guide to Smarter Tracking

In the ever-changing world of digital advertising, staying ahead means not just adopting new tools but truly understanding how they can work for you. Meta’s…
Chase Sagum
Chase SagumFebruary 24, 2025
Strategy

Is Facebook Pixel Lying to You? The Hidden Data Gaps Costing You Money

If you’re running Facebook ads, you probably rely on the Facebook Pixel to track user behavior, optimize campaigns, and measure conversions. But here’s a reality…
Chase Sagum
Chase SagumFebruary 24, 2025
Strategy

Beyond the Buffer: The Hidden Tech That Makes Your Smart TV Ads Scary Smart

Let me take you behind the scenes of something that happened to me last week. I was chatting with my neighbor about camping gear, and…
Chase Sagum
Chase SagumFebruary 22, 2025
Strategy

From Abandoned Carts to Living Room Screens: The Art and Science of CTV Retargeting

Picture this: you're browsing your favorite online store on your phone, filling your cart with items you love, but then something pulls you away. Later,…
Chase Sagum
Chase SagumFebruary 22, 2025
Strategy

Unlocking the Hidden Power of CTV Retargeting: A Marketer’s Guide to Smarter Streaming Ads

Connected TV (CTV) is no longer the future of advertising—it’s here, and it’s thriving. With streaming services like Netflix, Hulu, and Disney+ dominating viewership, brands…
Chase Sagum
Chase SagumFebruary 22, 2025
Strategy

How to Win at CTV Retargeting: The Secret Power of Speed

Connected TV (CTV) is transforming the way advertisers reach their audiences, offering the precision of digital marketing with the high-impact engagement of television. And yet,…
Chase Sagum
Chase SagumFebruary 22, 2025
AI

The Secret Behind TikTok Smart+ Ads: How AI Is Revolutionizing Advertising

If you're advertising on TikTok, you've probably heard about Smart+ Ads—TikTok’s AI-powered ad solution designed to optimize performance with minimal manual effort. But here’s the…
Chase Sagum
Chase SagumFebruary 20, 2025
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