Case Studies

The Challenge:

• Successfully launch this new brand
• Transitioning from the popular brand The Original Scrapbox
• Maintain high ROAS levels
• Scale & meet aggressive growth forecasts

Formally The Original Scrapbox, a key long-term strategic move for the business was a brand transition to Create Room. In doing so, we had the challenge of transitioning a high spend, highly successful advertising campaign to a new brand without any disruption in performance.

Primarily focused on Facebook Ads and Google Ads, we were able to provide a 42% YoY sales lift for the brand in 2018, 56% growth in 2019, and are on pace to hit similar growth numbers in 2020. A large part of our success has been based on our ability to create an advertising strategy that coincides with the brands longer, more complex purchase consideration cycle.

The Challenge:

• Launch the brand
• Establish a consistent 13:1 ROAS
• Dramatically increase sales volume
• Build customer marketing database

Launched in January of 2019, we were able to help this brand get from $0 to $200k/mo in sales in just a few months. And the brand continues to grow! Our strategy from the beginning has focused a great deal on Facebook Ads and Pinterest Ads. What we’re most proud of is that we were able to hold a 13:1 ROAS in the process, something that was critical to do being that Replica is a true self-funded startup.

By leveraging email marketing automation, Facebook messenger, and a Facebook private group, we have been successful at helping Replica build a large, loyal fan base of customers and aspiring customers. We were able to do this at no additional ad cost to the organization.

The Challenge:

• Launch the brand
• Establish a consistent 4:1 ROAS
• Dramatically increase sales volume
• Build marketing automations & flows

Launched in February of 2020, we were able to help this brand get from $0 to $500k/mo in sales in just a few months. And their growth potential has just begun! Viori provides an incredible CPG product to their customers and with customer service at incredibly high levels, they have simplified our job tremendously in helping them grow.

Facebook and Google ads are at the foundation of the digital ad strategy and growth for Viori. But less common ad sources such as Snapchat, Pinterest, and TikTok have proven to drive meaningful growth as well. Viori has helped us to broaden our social media advertising experience and knowledge.

The Challenge:

• Dramatically increase sales volume
• Launch and run ads
• Establish a profitable ROAS
• Improve website conversion

We started working with them in August of 2023 and we helped increase their sales on average by 104% year over year.  We helped them create ad creatives that quickly became top performers.  Facebook & Google were top performers, but we found some success in testing TikTok and Pinterest.

We have drastically improved their web conversion by implementing social proof in the right places which created improvements as high as 79% over their old web designs.

The Challenge:

• Improve their ROAS which has been stuck for 2 years.
• Help them grow profitably
• Improve website conversion

We started working with them in August of 2023 and revamped their ad strategy, ditching their attribution software and giving them instant savings.  We leaned into their strengths with creative assets and were able to improve their ROAS by 115% and maintain their same ad spend budget.  This drove them to their biggest Q4 and the most profitable quarter they ever had.

We have been able to maintain a much higher ROAS after Q4 driving even further growth to their business.

The Challenge:

• Turn around 3 years of declining growth
• Redesign their website to improve conversion
• Improve their ad performance to incite growth
• Build an email strategy and execute

We started working with them in October of 2023 and after 3 months were able to turn their sales around and hit 30% growth over 2022 and we even beat 2021’s sales numbers.  We were able to accomplish this by taking over their ad strategy and direct content creation.  We started coaching their email team and ended up taking it on in the interim so they could continue growth.

We were able to turn around a website that doubled its site speed and improved website conversion by 122% YOY. We delivered a brand guide as well as a logo redesign in this website redesign.  Consulted on their product pricing, naming, and educating the customer properly so they don’t get confused.

The Challenge:

• Establish a 2:1 ROAS
• Increase sales volume to 10x
• Establish a consistent 4:1 ROAS

Leveraging AI and machine learning across Facebook and Google, we were able to succeed in hitting all goal metrics within the first year of hand-off of all digital channels.

Our initial audit in September of 2019, ROAS was 1.23x, while conversion rate was 1.22%. We understood the challenge behind not only driving qualified traffic, but pushing this traffic further down the funnel to purchase.

Testing many iterations of updated messaging, stylish imagery, and invigorating new high-intent audiences at top of funnel, we were able to achieve a conversion rate of 3.25%; an overall 164% improvement. During this period the ROAS also improved to a 2.95x, well above Monk Manual’s profitable limits.

The growth in revenue has been during the time we have managed Monk Manual’s digital efforts has been an astronomical 1,278%. We were able to achieve this while improving the return on ad spend.

The Challenge:

• Establish 4.5x ROAS
• Increase sales volume by 1.5x

Using proper creative and messaging testing across Facebook and TikTok, we successfully surpassed our goals.

Our initial audit of the account had us at a 2.9x ROAS with $255k revenue. Within 2 months, we had increased sales volume to $555k with a ROAS of 5.5x. We not only increased traffic significantly during this period, but were able to employ changes to the website that resulted in a 34% improved conversion rate.

Testing many iterations of audiences and creative combinations in top of funnel, we were able to achieve all our goals. During this period the ROAS also improved to a 7.95x, well above Nickel & Suede’s expectations.

The Challenge:

• Drive 100 qualified leads per month
• Lower cost per acquisition to $20

Micromanaging our keywords and ad copy within Google has resulted in us exceeding both our goals within 6 months. Our growth with Rizzoli’s has expanded to them being able to open multiple new locations.

Our initial launch in September of 2020, cost per acquisition was at an average of $41, while conversion rate was 22%. We understood the challenge behind not only driving qualified traffic, but pushing this traffic to convert as leads.

We employed a custom landing page that was geared to driving phone calls to each of their locations. Testing many iterations of copy and search term combinations over time netted us to get to a cost per lead of $13 while generating over 300 leads per month with a landing page conversion rate of over 60%+.

The Challenge:

• Increase Global ROAS Levels
• Increase Sales Revenue
• Successfully Launch Product Line Expansions

Everyman changed ownership in 2018 and they came to us looking to increase profitability and sales growth. We began by heavily using Facebook and Google ads to quickly generate sales revenue and control costs. We were able to hit nearly 6:1 Global ROAS in Q4 of 2020 even in the midst of a pandemic (which was up from a 2.32:1 Global ROAS in 2019). The increased profits and revenue enabled Everyman to continue to invest in new products to add to its line up.

Leveraging an ever growing email group, Facebook ads, Google ads and Affiliate marketing campaigns and we launched new product lines, engaged existing customers and continued to grow sales revenue in 2021. In 2021 were able to achieve 40% growth YOY from 2020.

The Challenge:

• Revive stagnated sales and Global ROAS
• Establish Online Presence
• Scale business to over $10kmo in sales
• Once at $10k/mo scale to $20k/mo and beyond

Utilizing Google ads campaigns we were able to accomplish the first two objectives at once. We used Google ads to boost ROAS from less than 1:1 to 4.75:1 while scaling from $1k to $10k/mo. This growth allowed us to expand our marketing mix and double sales from there in record time.

Once we had established the revenue stream we looked to conversion rate optimization, affiliates and Facebook ads to continue growth and to incorporate retargeting. These efforts combined with our efforts in Google ads resulted in doubling sales again while improving profitability as we moved forward.

The Challenge:

• Successfully Launch Brand Online
• Achieve and Maintain high ROAS Levels
• Scale business aggressively

PortaWell™ developed an innovative product that has not been seen in their market segment before. It was imperative to find if the product was viable and how quickly we could grow the sales for this company.

We designed and launched a website, determined the profitable ROAS would be 3.5:1 and that there was a solid interest in the new product. Focusing on Facebook, email and affiliate marketing we grew the brand from $0 to over $40k per month in less than 3 months while achieving an average 7.5:1 Global ROAS.

The Challenge:

• Establish a profitable cost per booking
• Drive meaningful new customer acquisition on tight budgets
• Build a successful digital ads strategy that works across dozens of locations throughout the U.S.

Our ability to leverage big-data and machine learning are at the core of how we’ve been able to succeed for Zerorez. Servicing several Zerorez franchises across the country, we’ve been able to build repeatable Facebook and Google ad strategies that help us drive new customers at affordable costs for each franchise.

Zerorez bases have to achieve very specific ‘cost per bookings’ in order to survive as a healthy-run business. Our ability to hit those targets, establish reporting systems so that everyone is driving towards the same goal, and create consistency day-to-day have allowed us to really help each franchise we work with grow into thriving, successful companies.

The Challenge:

• Establish a 15:1 ROAS (return on ad spend)
• Drive leads for the Stevie Rep program
• Drive new customer acquisition with positive ROI

Using creative retargeting and remarketing techniques on Facebook and Instagram, we were able to accomplish two major objectives at once. First establishing a 15:1 ROAS across all ad spend. Then scale sales volume by introducing new expansion campaigns that perform at a positive ROI while supporting the growth of the retargeting campaigns.

We also successfully helped build the Stevie Rep program by generating high quality leads from Instagram ads at a reliable CPL. We built landing pages and a sales funnel along with a creative ad campaign that helped to enroll hundreds of members into the program.

The Challenge:

• Establish a 15:1 ROAS (return on ad spend)
• Dramatically increase sales volume in the U.S.
• Expand into Canada and Europe

Primarily focused on Facebook Ads and Google Ads, we were able to provide a 42% YoY sales lift for the brand in 2018, 56% growth in 2019, and are on pace to hit similar growth numbers in 2020. A large part of our success has been based on our ability to create an advertising strategy that coincides with the brands longer, more complex purchase consideration cycle.

What we’re most proud of with The Original ScrapBox has been our ability to provide this growth while establishing and maintaining a 15:1 ROAS at the same time. Not an easy task to scale and hold margin.

The Challenge:

• Grow the brand YoY (after a successful 2017)
• Grow more efficiently (better ROI)
• Maximize sales during Q4 2018 (winter season for jackets)

Ravean had grown wildly successful the previous 2 years before ever working with our team. Which made CEO Bryce Fisher’s mandate very difficult… grow 20% year over year in 2018. We are able to hit his goals with 22% less traffic and a 32% increase in conversion rate from the previous year.

Q4 is a crazy time of year for ecommerce brands. And it’s even crazier when you have a winter product line. Working closely with the CEO with high levels of communication, strategy, and effort, we were able to maneuver an ever-changing landscape and deliver an amazing 2018.