blog – Sagum

Strategy

Stop Chasing LinkedIn Leads

If you've run LinkedIn ads for any length of time, you've probably heard the same advice over and over. Use Lead Gen Forms. Target by…

Matt WilliamsSeptember 7, 2026

Strategy

Choosing the Right DSP

Most DSP comparison articles make the same mistake: they judge platforms by what they can do, not by what they help a business become. You…

Jordan ContinoSeptember 7, 2026

FAQs

What times of day are most effective for running Amazon ads in my niche?

There isn’t a single “best” time of day for Amazon ads that works across every niche. The most profitable hours depend on who your customer…

Chase SagumSeptember 7, 2026

AI

Buy Better Leads, Not More Leads

Most lead scoring setups are built for sales teams, not media buyers. That’s a problem.You build a predictive model. It spits out a score. Sales…

Chase SagumSeptember 7, 2026

AI

AI Churn Prediction

Most brands talk about AI for customer churn prediction the same way: find the customers most likely to leave, then try to win them back.…

Chase SagumSeptember 7, 2026

AI

Why All Your AI-Powered Ads Are Starting to Sound the Same

There's a conversation happening in marketing departments everywhere right now, and it usually goes something like this: "We need to be using AI in our…

Chase SagumSeptember 7, 2026

Strategy

Why Most Local TikTok Ad Campaigns Are Fighting the Algorithm

Every marketing blog has the same advice for local businesses on TikTok: be authentic, jump on trends, grab your phone and just start posting. Nice…

Keith HubertSeptember 7, 2026

FAQs

Can I use influencer promotions alongside Amazon ads for better reach?

Yes - and in most cases, you absolutely should. Influencer promotions and Amazon ads operate at different stages of the customer journey, and when run…

Chase SagumSeptember 7, 2026

FAQs

How do I measure the long-term customer value from Amazon ads?

Measuring long-term customer value (LTV) from Amazon ads requires a shift in mindset-from optimizing for a single sale to optimizing for the total profit a…

Chase SagumSeptember 7, 2026

Strategy

Your Social Ad Dashboard Is a Rearview Mirror

Most social media ad dashboards are lying to you.Not because the data is wrong. The numbers are probably accurate. The problem is what those numbers…

Matt WilliamsSeptember 7, 2026