CRO Case Studies

Background:

Create Room faced significant hurdles that impacted its overall online performance and revenue growth. Their initial challenges included an outdated website, which only catered to a small customer segment, a high average order value (AOV) of $3,300 that hindered regular conversion rates, and limited internal resources. The company also grappled with a need to improve its Return on Ad Spend (ROAS), which was not at an optimal level due to the website’s poor conversion rate.

Objective:

Create Room aimed to enhance their website’s functionality, expand their reach to larger customer segments, and ensure efficient use of their ad spend. The ultimate objective was to increase the conversion rates, improve ROAS, and drive overall growth in revenue.

Solution:

We partnered with Create Room, providing the necessary guidance and helping them secure the right resources to facilitate a comprehensive website overhaul. We also facilitated 124 A/B tests.  A recent key feature was the introduction of exclusive deals, deployed through a cart-page pop-up, which triggered an email campaign. This was designed to capture potential customers who might be on the fence, thereby driving additional revenue.

Results:

Since the website revamp in 2020, the conversion rate has seen a significant increase of 25%. With web conversion optimization, we assisted in enhancing their ROAS by 11% from 2021 to 2022. In 2023, the company is on track for an even better ROAS.

The implementation of the cart page pop-up tied to exclusive deals has proven highly successful. It has driven over $1M in extra revenue, thereby closing the revenue gap left by customers who previously remained undecided.

Background:

Replica Surfaces engaged our services to manage their Conversion Rate Optimization (CRO) process. The brand was keen on improving its online sales funnel, as well as enhancing the consumer experience and average order value (AOV).

Objective:

Our primary goal was to facilitate the doubling of the conversion rate over a three-year period, leveraging consistent A/B testing. This involved conducting comprehensive tests spanning the entirety of the sales funnel. We also aimed to enhance the customer’s shopping experience and encourage higher spending through a novel solution, “The Bundler.”

Solution:

We carried out over 63 A/B tests, thoroughly examining every aspect of the sales funnel, from the beginning to the end. The insights gleaned from these tests informed our strategies and subsequent decisions.

A key innovation in our approach was the introduction of “The Bundler,” a tool we helped implement to improve the consumer experience. The Bundler was designed to facilitate the addition of multiple products and SKUs to the shopping cart, thereby creating a smoother and more rewarding shopping process.

Results:

Over the three-year period, we achieved our primary objective of doubling the conversion rate, demonstrating the effectiveness of our extensive A/B testing strategy. 

In addition to this, “The Bundler” significantly enhanced the shopping experience and incentivized customers to spend more, which resulted in a substantial increase in the AOV. We successfully boosted the AOV by 48%, while simultaneously increasing the conversion rate.

Background:

Rizzoli’s Automotive found itself facing a challenge with its Google Ads strategy. Despite operating in an economically viable cost-per-lead environment of over $60, the brand needed to lower its cost per lead significantly to increase lead volume in a meaningful way.

Objective:

The primary goal was to develop an effective Conversion Rate Optimization (CRO) strategy that would allow Rizzoli’s Automotive to lower its cost per lead and ultimately increase its lead volume. 

Solution:

To meet these objectives, we embarked on creating an entirely new landing page from scratch. The aim of this new page was to capture leads more effectively and at a lower cost. The landing page was designed with specific optimization strategies in mind, aimed at reducing the cost per lead substantially.

Results:

The introduction of the new landing page yielded significant improvements. We were able to consistently maintain a cost per lead of around $22, dramatically lower than the brand’s historical performance. This new figure represented a drastic reduction in cost and was achieved without sacrificing lead quality or quantity.