Create Room faced significant hurdles that impacted its overall online performance and revenue growth. Their initial challenges included an outdated website, which only catered to a small customer segment, a high average order value (AOV) of $3,300 that hindered regular conversion rates, and limited internal resources. The company also grappled with a need to improve its Return on Ad Spend (ROAS), which was not at an optimal level due to the website’s poor conversion rate.
Create Room aimed to enhance their website’s functionality, expand their reach to larger customer segments, and ensure efficient use of their ad spend. The ultimate objective was to increase the conversion rates, improve ROAS, and drive overall growth in revenue.
We partnered with Create Room, providing the necessary guidance and helping them secure the right resources to facilitate a comprehensive website overhaul. We also facilitated 124 A/B tests. A recent key feature was the introduction of exclusive deals, deployed through a cart-page pop-up, which triggered an email campaign. This was designed to capture potential customers who might be on the fence, thereby driving additional revenue.
Since the website revamp in 2020, the conversion rate has seen a significant increase of 25%. With web conversion optimization, we assisted in enhancing their ROAS by 11% from 2021 to 2022. In 2023, the company is on track for an even better ROAS.
The implementation of the cart page pop-up tied to exclusive deals has proven highly successful. It has driven over $1M in extra revenue, thereby closing the revenue gap left by customers who previously remained undecided.