AI

Here's something that keeps me up at night: our AI systems have gotten so sophisticated at predicting human behavior that they've crossed into manufacturing it.…

Let's be honest. When most game studios think of AI in marketing, they picture a robot that serves ads for dragon armor to people who…

AI is changing influencer marketing fast. But the biggest shift isn’t what most people are talking about.Yes, AI can help you find creators faster, clean…

I've noticed something peculiar in my conversations with CMOs lately. Within the first ten minutes, almost every single one brings up attribution. They're swimming in…

Let's be honest. Most loyalty programs are glorified punch cards. Buy ten coffees, get one free. It's a transaction, plain and simple. Customers play along,…

AI in sustainable marketing is usually pitched as a faster way to create “green” ads or optimize campaigns for eco-friendly brands. Useful, sure-but it misses…

Here's something that keeps me up at night: we're about to watch AI dismantle the trust economy that makes affiliate marketing work.Everyone's excited about using…

Let's be honest. When you hear "AI" and "video marketing" in the same sentence, you probably think of robot narrators, auto-generated scripts, and maybe some…

AI has officially arrived in event marketing. You can see it everywhere: chatbots answering attendee questions, auto-generated email copy, “personalized” session recommendations, and quick-turn social…

Here's what keeps me up at night: while every marketer obsesses over whether ChatGPT will dethrone Google, they're completely missing the real story. The search…