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    Matt Williams

    Matt is a Fractional CMO at Sagum. He is our lead expert on lead generation strategy and local business ad campaigns. You can connect with him at linkedin.com/in/therealmattwilliams/

    Stop Wasting Money on Google Display Ads. Here’s What Actually Works. Strategy

    Stop Wasting Money on Google Display Ads. Here’s What Actually Works.

    Let's cut through the noise. If you're reading this, you've probably seen the same generic advice about Google Display Ads a hundred times: "use great…
    Matt Williams
    Matt WilliamsMarch 13, 2026
    Stop Scrolling, Start Planning: Why Pinterest is Your Secret Wedding Marketing Weapon Strategy

    Stop Scrolling, Start Planning: Why Pinterest is Your Secret Wedding Marketing Weapon

    Let's be honest. The wedding marketing world feels like a packed dance floor at the last song of the night. Everyone's vying for attention on…
    Matt Williams
    Matt WilliamsMarch 13, 2026
    Ditch the Holiday Playbook. It’s Time to Create Your Own Season. Strategy

    Ditch the Holiday Playbook. It’s Time to Create Your Own Season.

    Let's be honest. For most of us, "seasonal campaign planning" is a frantic, last-minute scramble. It's the late-October panic to slap some tinsel on an…
    Matt Williams
    Matt WilliamsMarch 13, 2026
    Rethink Everything You Know About TikTok Ads Strategy

    Rethink Everything You Know About TikTok Ads

    Let's be honest: most advice about TikTok ads is surface-level. "Be authentic," "use trending sounds," "collaborate with creators." It's not wrong, but it's like being…
    Matt Williams
    Matt WilliamsMarch 12, 2026
    Stop Choosing Sides: The Real Strategy Behind CTV and OTT Strategy

    Stop Choosing Sides: The Real Strategy Behind CTV and OTT

    Let's be honest. As a business leader, you're tired of marketing jargon. When you hear "CTV vs. OTT," your eyes probably glaze over. You don't…
    Matt Williams
    Matt WilliamsMarch 12, 2026
    Amazon DSP Isn’t What You Think Strategy

    Amazon DSP Isn’t What You Think

    Let's clear the air. Most conversations about Amazon DSP start and end with retargeting. You know, those ads that follow your customers around the web…
    Matt Williams
    Matt WilliamsMarch 12, 2026
    Your Ads and Your SEO Aren’t Talking. Here’s Why That’s Costing You. Strategy

    Your Ads and Your SEO Aren’t Talking. Here’s Why That’s Costing You.

    Let's be honest. For most businesses, local marketing feels like a juggling act. Over here, you're tending to your Google Business Profile, hoping to climb…
    Matt Williams
    Matt WilliamsMarch 12, 2026
    Your Video Ad Budget is Wrong. Here’s How to Fix It. Strategy

    Your Video Ad Budget is Wrong. Here’s How to Fix It.

    If you've ever asked for a video ad quote, you've seen the breakdown: pre-production, shoot days, editing hours. It looks precise, but it's built on…
    Matt Williams
    Matt WilliamsMarch 11, 2026
    Ad Fraud is Steering Your Business Wrong. Here’s How to Fight Back. Strategy

    Ad Fraud is Steering Your Business Wrong. Here’s How to Fight Back.

    Let's be brutally honest for a moment. You probably see ad fraud as a technical nuisance-a cost of doing digital business that your team manages…
    Matt Williams
    Matt WilliamsMarch 11, 2026
    Your Brand is Silent. Here’s How to Make It Heard. Strategy

    Your Brand is Silent. Here’s How to Make It Heard.

    Picture this: a potential customer stands in their flooded kitchen. They don't reach for their laptop. They don't scroll on their phone. They just speak…
    Matt Williams
    Matt WilliamsMarch 11, 2026
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