Matt Williams

Most TikTok hashtag advice falls into one of two camps. The trend-chasers dump a dozen viral tags on every post, hoping to catch lightning in…

Let me tell you something that might ruffle some feathers in the agency world: most local businesses are wasting their money on digital ads. They…

For the past decade, digital advertising has been built on a single, seductive promise: user intent. Google captures it when someone types "best CRM for…

There's a problem in digital advertising that nobody wants to talk about, and it's costing brands a lot of money. Most agencies approach TikTok the…

Programmatic advertising sold us a beautiful lie. Buy the right impressions, optimize toward a CPA, and let the algorithm handle the rest. "Set it and…

Every week, it happens again. A client sends me a screenshot of TikTok's Audience Insights dashboard. A beautiful pie chart. 65% of viewers are "Gen…

Every agency has a dashboard. Every client asks for one.But here's the problem I see over and over again: most people open their TikTok ads…

Here's the honest truth about most e-commerce marketing playbooks. Google captures intent. Facebook captures identity. TikTok captures attention. And Twitter? Most brands use it to…

Every agency is fighting for the last inch of real estate on TikTok and Meta. The competition is brutal. CPMs keep climbing. Users are getting…

Let's be honest. Most A/B testing is a waste of time.Not because the math is wrong. Not because the platforms are broken. But because most…