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    Matt Williams

    Matt is a Fractional CMO at Sagum. He is our lead expert on lead generation strategy and local business ad campaigns. You can connect with him at linkedin.com/in/therealmattwilliams/

    The Phantom Taxonomy Strategy

    The Phantom Taxonomy

    Most TikTok hashtag advice falls into one of two camps. The trend-chasers dump a dozen viral tags on every post, hoping to catch lightning in…
    Matt Williams
    Matt WilliamsJune 7, 2026
    The forgotten funnel: Why Snapchat geofilters are your best bet for local growth Strategy

    The forgotten funnel: Why Snapchat geofilters are your best bet for local growth

    Let me tell you something that might ruffle some feathers in the agency world: most local businesses are wasting their money on digital ads. They…
    Matt Williams
    Matt WilliamsJune 7, 2026
    The Unseen Power of Reddit Strategy

    The Unseen Power of Reddit

    For the past decade, digital advertising has been built on a single, seductive promise: user intent. Google captures it when someone types "best CRM for…
    Matt Williams
    Matt WilliamsJune 7, 2026
    The Anti-Ad: Why Your Best TikTok Creative Is Probably Failing Strategy

    The Anti-Ad: Why Your Best TikTok Creative Is Probably Failing

    There's a problem in digital advertising that nobody wants to talk about, and it's costing brands a lot of money. Most agencies approach TikTok the…
    Matt Williams
    Matt WilliamsJune 6, 2026
    The Algorithm’s Blind Spot Strategy

    The Algorithm’s Blind Spot

    Programmatic advertising sold us a beautiful lie. Buy the right impressions, optimize toward a CPA, and let the algorithm handle the rest. "Set it and…
    Matt Williams
    Matt WilliamsJune 6, 2026
    The Empathy Gap Strategy

    The Empathy Gap

    Every week, it happens again. A client sends me a screenshot of TikTok's Audience Insights dashboard. A beautiful pie chart. 65% of viewers are "Gen…
    Matt Williams
    Matt WilliamsJune 6, 2026
    The 3 AM Signal Strategy

    The 3 AM Signal

    Every agency has a dashboard. Every client asks for one.But here's the problem I see over and over again: most people open their TikTok ads…
    Matt Williams
    Matt WilliamsJune 6, 2026
    Twitter Ads for E-Commerce: The Misunderstood Opportunity Strategy

    Twitter Ads for E-Commerce: The Misunderstood Opportunity

    Here's the honest truth about most e-commerce marketing playbooks. Google captures intent. Facebook captures identity. TikTok captures attention. And Twitter? Most brands use it to…
    Matt Williams
    Matt WilliamsJune 5, 2026
    The Great Equalizer Strategy

    The Great Equalizer

    Every agency is fighting for the last inch of real estate on TikTok and Meta. The competition is brutal. CPMs keep climbing. Users are getting…
    Matt Williams
    Matt WilliamsJune 5, 2026
    Beyond the Vanity Split: Fixing Your A/B Testing Strategy

    Beyond the Vanity Split: Fixing Your A/B Testing

    Let's be honest. Most A/B testing is a waste of time.Not because the math is wrong. Not because the platforms are broken. But because most…
    Matt Williams
    Matt WilliamsJune 5, 2026
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