Matt Williams

Here's the standard Twitter ads playbook: pick an objective, upload an audience, set a daily budget, write three short ads, hit launch. If your only…

Most brands treat Amazon Ads competitor analysis like it's still 2018: pull a search term report, identify ASINs stealing clicks, add them as product targets,…

Most social media ad scheduling advice is just recycled organic posting tips: put your content up when your audience is online. For paid social, that's…

Most Reels ad guides tell you the same three things: shoot vertical, keep it short, open with a hook. Helpful? Sure. Strategic? Not really.At Sagum,…

Most e-commerce teams treat Facebook ad creative templates like design shortcuts. A Canva file. A Figma frame. Maybe a folder of brand-approved layouts that lock…

Let's be honest about something most B2B marketers won't say out loud: a lot of the "LinkedIn doesn't work" stories come from teams measuring it…

We’ve spent more than $2 million on TikTok ads in the last twelve months. Not because we wanted to, but because the platform forced us…

Here’s a take most media buyers won’t give you: Google Ads Scripts aren’t really about automation. They’re about governance. Anyone can write a script that…

Here’s a scene that plays out more often than anyone likes to admit: your campaign dashboard is glowing. Click-through rate is climbing. Cost per lead…

If you’re like most marketers, creative inspiration starts with a little light espionage. You scroll Facebook Ad Library. You lurk on TikTok Creative Center. You…