Keith Hubert

Every fall, I watch the same scene unfold. Marketing teams present their CTV recommendations with the kind of confidence that comes from spreadsheets with lots…

Here's something most marketers won't admit: that abandoned cart campaign you're so proud of? The one with the killer ROAS? It might be slowly poisoning…

Every e-commerce CMO I've spoken with over the past year shares the same quiet anxiety: their programmatic campaigns are performing too well on paper while…

Every agency pitching TikTok ads will tell you the same thing: "Keep it short. Hook them in 3 seconds. TikTok users have goldfish attention spans."They're…

Every marketer has the same articles saved. Use power words. Create urgency. Address objections. Lead with benefits. These tactics work, but they've created something worse…

Every e-commerce brand thinks they've nailed pixel tracking. Meta Pixel installed? Check. Google tag active? Check. TikTok pixel firing? Check.But here's the uncomfortable truth: your…

Every marketer running Instagram ads knows the drill by now. Vertical video? Check. Strong hook in the first three seconds? Obviously. Clear call-to-action? Of course.…