Jordan Contino

Bing (Microsoft Advertising) benchmarking usually gets reduced to a couple of lazy takeaways: “CPCs are cheaper than Google” and “volume is smaller.” Sometimes that’s true.…

Most Amazon Ads ROI advice sounds the same: tighten keywords, add negatives, tweak bids, refresh creative, polish the listing. Those are real levers-but they’re no…

Most “DSP vs. SSP” explainers read like a terminology lesson: DSPs buy ads, SSPs sell them. That’s accurate, but it’s not the part advertisers should…

Hashtag campaigns on Twitter/X have a reputation for being fluffy: a clever tag, a burst of posts, and a lot of “engagement” that doesn’t seem…

Snapchat usually gets pitched to e-commerce brands with the same three talking points: younger users, cheaper CPMs, and “just make it look like UGC.” None…

Most articles about social ad creative testing tools get stuck in the weeds: how many variations to launch, how long to let a test run,…

Most “conversion tracking setup” advice feels like an installation guide: add the pixel, set up events, verify domains, run a few tests, and move on.…

Email automation tools are usually sold as efficiency upgrades: set up a few flows, schedule some campaigns, sprinkle in “personalization,” and call it a day.…

Most advice on ad creative testing frameworks is obsessed with mechanics: A/B this, swap that, rotate more formats. Useful-but it misses the reason most teams…

If TikTok ad advice feels repetitive, it’s because it is. “Make it native.” “Use UGC.” “Hook fast.” “Test more.” None of that is wrong-but most…