Jordan Contino

Most conversations about mobile game ad monetization stay stuck in the same places: eCPMs, fill rates, waterfalls, rewarded video performance, and how many ads a…

Most advice on YouTube ad frequency capping starts and ends with waste: don’t show the same ad too many times, or performance will drop. That…

Ask ten marketers why LinkedIn ads cost per lead runs high, and you’ll usually hear the same answers: the clicks are expensive, the audience is…

For years, marketers have treated influencer marketing and paid ads like opposing choices. One is supposed to feel authentic. The other is supposed to scale.…

Retargeting has been a staple of e-commerce advertising for years, but most brands still use it in a surprisingly blunt way. Someone visits a product…

Most marketers will look at PayPal Ads integrated with Shopify and see a familiar story: another platform entering the ad business, another opportunity for merchants…

Most brands use Snapchat geotargeting in the most obvious way possible: draw a radius around a store, launch a local offer, and hope the numbers…

Omnichannel advertising gets talked about like it’s a media checklist: launch on Meta, add Google, test TikTok, layer in YouTube, maybe explore Pinterest, then call…

Most brands treat Amazon inventory as a supply chain issue and advertising as a separate performance lever. That split is where a lot of wasted…

Most advice about LinkedIn lead nurturing sounds the same: capture the lead, send a follow-up, run a few retargeting ads, and push toward a demo.…