Jordan Contino

Amazon Ads makes A/B testing feel deceptively simple: swap a headline, adjust a bid, change match types, and watch the numbers. But if you’ve done…

Most YouTube targeting advice sounds the same: pick an audience, add a few keywords, layer on demographics, and hope the algorithm does the rest.That approach…

TikTok is flooded with the usual advice: hook people fast, make it feel native, use UGC, keep it short, chase trends. None of that is…

Most Amazon Ads “targeting optimization” advice lives inside the console: adjust match types, mine search terms, add negatives, tweak bids, repeat. That playbook can absolutely…

YouTube Shorts ads are one of the easiest ad formats to launch-and one of the fastest to misjudge. The problem isn’t the platform. It’s that…

Click-through rate is one of those metrics that can make a team feel like they’re winning-right up until performance drops a week later and everyone’s…

Cross-channel attribution gets talked about like it’s a software choice: pick a platform, connect your pixels, and let the dashboards tell you “what worked.” In…

Most advice about video ad storytelling focuses on the creative craft: hooks, pacing, characters, and cinematic polish. That’s all helpful-until you ship the same “great”…

Most Facebook “A/B testing” advice sounds simple: run two ads, wait, pick the winner. If you’ve spent any real money on Meta, you already know…

Ad blocking is usually treated like a straightforward revenue leak: fewer ads get served, so revenue drops. That’s true in the most literal sense-but it’s…