Jordan Contino

CTV measurement standards are usually pitched as a housekeeping project: align definitions, clean up identity, improve deduplication, and everyone gets better reporting. That’s the polite…

Most conversations about CTV household targeting get stuck in the same place: IDs, device graphs, addressability, frequency caps, and what happens after cookies. Useful topics,…

Most advice on Facebook ads for events sounds the same: target a few interests, build a lookalike, slap on some urgency, and retarget anyone who…

Programmatic audio gets pitched as “brand awareness with nice reach,” and then judged like a click-driven channel. That’s a setup for disappointment. The real opportunity…

Programmatic audio gets talked about like it’s just “radio with targeting.” More data, more inventory, more dashboards. That’s all true-but it’s not the interesting part.The…

Most TikTok Hashtag Challenges get pitched like a lottery ticket: find a trend, throw in a prize, cross your fingers, and hope the internet does…

Most conversations about video ad production costs start with a checklist: crew, cameras, studio time, talent, editing. That’s fine for bookkeeping, but it’s not how…

Most AR/VR “campaign example” articles feel like a highlight reel: a few flashy activations, a handful of familiar brand names, and a vague conclusion that…

Native advertising gets dismissed in two predictable ways: it’s either “just advertorial” or it’s an ethics debate about whether the ad blends in a little…

AIDA (Attention → Interest → Desire → Action) gets treated like a copywriting relic: write a punchy hook, list benefits, sprinkle urgency, slap on a…