Chase Sagum

FAQs

What are the pros and cons of automatic vs. manual campaigns in Amazon PPC?

Automatic and manual campaigns each serve distinct roles in an Amazon PPC strategy. The right choice isn’t one or the other - it’s understanding when…

Chase SagumSeptember 6, 2026

FAQs

Can I run Amazon ads in international marketplaces outside the US?

Yes - absolutely. Amazon Advertising is available across a large and growing number of international marketplaces, not just the United States. If you’re already running…

Chase SagumSeptember 6, 2026

FAQs

How do I integrate Amazon ad campaigns with social media marketing?

Integrating Amazon ad campaigns with social media marketing is not about running two separate channels side by side. It’s about building one connected revenue system…

Chase SagumSeptember 6, 2026

AI

The Art of Saying No with AI

Most conversations about AI in marketing begin with a list of things you can now do that you couldn't do before. More ad variations. More…

Chase SagumSeptember 6, 2026

AI

The Chatbot Paradox

Walk into almost any marketing meeting right now and you'll hear some version of the same debate: should we automate customer service with AI, or…

Chase SagumSeptember 6, 2026

AI

AI Analytics That Moves Teams

AI marketing analytics platforms are everywhere right now, and for good reason. They promise cleaner reporting, smarter forecasting, faster insights, and less time spent pulling…

Chase SagumSeptember 6, 2026

FAQs

What techniques can reduce my Amazon ad spend while boosting sales?

Reducing Amazon ad spend while increasing sales is not about cutting budgets across the board. It’s about reallocating money away from low-intent, low-converting clicks and…

Chase SagumSeptember 6, 2026

FAQs

Is Amazon advertising worth it for products with low profit margins?

The short answer is: yes, Amazon advertising can be worth it for low-margin products - but only if you treat it as a precision tool,…

Chase SagumSeptember 6, 2026

FAQs

How can I run A/B tests on my Amazon ad creatives?

Running A/B tests on Amazon ad creatives requires a different approach than on platforms like Facebook or Google because Amazon's ad formats often pull creative…

Chase SagumSeptember 6, 2026

AI

AI Killed the Excuse Economy

Here's the part nobody wants to say out loud: most AI marketing trend pieces are just feature lists dressed up as insight. Generative creative, predictive…

Chase SagumSeptember 6, 2026