Chase Sagum

Here's something you won't hear at the next marketing conference: those AI ethics guidelines everyone's adopting? They're not really about ethics. They're about who controls…

Most people talk about AI in brand management like it’s a faster way to crank out “on-brand” content. And yes, it can do that-more ads,…

Every week, I get pitched another "AI-powered lead scoring" tool. The demo is always slick. The dashboard always shows a beautiful heatmap of "high-intent" buyers.…

Walk into any marketing conference and you'll hear the same gospel: seamless customer experiences across every touchpoint. One brand voice. Perfect integration. Omnichannel excellence.Here's what…