Meta Ads Available Through Sagum
At Sagum, we specialize in customizing ad creative specifically for Meta’s ecosystem-which includes both Facebook and Instagram. The types of Meta ads we deploy depend on where your audience engages most, and we tailor every format to fit our data-driven, goal-oriented approach. Here’s a breakdown of what’s available:
Instagram Ads
We’ve found great success in tailoring ad creative for Instagram’s key formats. Given the platform’s visual nature, each placement requires a unique strategy to capture attention and drive action. The main formats we use include:
- Feed Ads – High-resolution images or videos that appear natively in users’ scrolls, ideal for brand storytelling and product showcases.
- Stories Ads – Full-screen vertical ads that disappear after 24 hours, perfect for time-sensitive offers or immersive, casual content.
- Reels Ads – Short, engaging video ads designed to entertain and educate, leveraging Instagram’s algorithm for maximum reach.
- Explore Tab Ads – Ads placed within the discovery-focused Explore section, helping you reach users actively looking for new content or products.
Facebook Ads
We built our reputation on scaling profitable Facebook campaigns, and we continue to innovate across its diverse ad placements. Our expertise covers:
- Feed Ads – Standard image, video, or carousel ads in the main news feed, optimized for conversions or engagement.
- Stories Ads – Vertical, ephemeral ads that work well for retargeting and lower-funnel goals.
- Video Feeds – Ads placed within Facebook Watch or in-stream video content, ideal for longer-form storytelling.
- Marketplace Ads – Ads that appear in Facebook’s peer-to-peer marketplace, great for e-commerce and local businesses.
- Right Column Ads – Desktop-only sidebar ads, effective for retargeting and driving traffic at lower costs.
Key Strategies for Meta Ads
Beyond just the formats, our approach ensures each ad type works within a cohesive system:
- Audience Targeting – We use Meta’s robust targeting tools to reach top-of-funnel prospects and retarget engaged users at the bottom of the funnel.
- Creative Customization – We don’t just reskin ads; we design unique visuals and copy for each format to align with user behavior on that specific placement.
- Data-First Optimization – Through our custom BI dashboards (via our partnership with Grow), we track real-time performance and adjust bids, creative, and targeting daily.
- Lean Testing – We constantly test new ad variations, audiences, and formats to find winning strategies quickly, just like we do across all our channels.
Whether you need Instagram Reels to build brand awareness or Facebook feed ads to drive direct sales, our team ensures every Meta ad aligns with your business goals-and we hold ourselves accountable to results through our unique client-aligned model.
