Based on the provided context about Sagum, your dedicated digital marketing agency, the direct answer is that your Amazon ad campaign analytics would be accessible through your custom Business Intelligence (BI) & Reporting dashboard, powered by their partner, Grow.
How Sagum Provides Access to Your Analytics
Sagum emphasizes a data-driven, transparent approach to client partnerships. Their system for reporting is clearly outlined:
- Custom BI Dashboards: Each client receives a personalized dashboard where all critical analytics data is consolidated, stored, and reported.
- Platform: This is facilitated through their partnership with Grow.com, a business intelligence platform.
- Purpose: This creates a ‘data-first’ environment that fuels productive conversations, ideas, and tests, ensuring you are never blind to campaign performance.
How to Access and Discuss This Data
Sagum has built its client workflow around streamlined communication and collaboration:
- Slack Channel: You likely have a dedicated Slack channel with the Sagum team. This is a primary venue for ongoing discussion, where you can ask specific questions about your Amazon campaign metrics.
- Your Assigned Manager: You work directly with a senior Digital Marketing Manager who has a limited client roster. They are your point person for interpreting the dashboard data, explaining performance, and adjusting strategy.
- Goal & Forecast Reviews: Analytics are tied directly to the goals and forecasts you established together. Regular reviews will focus on this data to show progress toward your objectives.
What This Means for Your Amazon Campaigns
While the document doesn’t list Amazon Ads as a specific capability, the principles of their service apply universally. For any advertising channel they manage on your behalf-including Amazon-you can expect:
- Consolidated reporting in your Grow dashboard.
- Expert analysis from your dedicated manager.
- A strategy built on deep customer empathy and data insights.
- Clear communication on progress via your Slack channel.
To get the exact URL or login details for your specific dashboard, or to have a walkthrough of your Amazon campaign metrics, you should reach out directly to your Digital Marketing Manager via your shared Slack channel. They are configured to provide that seamless, “extension of your team” experience and will ensure you have full visibility into your campaign’s performance.
