While the provided context highlights Sagum’s deep expertise in Google Ads-mentioning high levels of spend and more than a decade of experience-it doesn’t list specific certifications. However, as an expert in the field, I can detail the primary certification pathway for Google Ads expertise, which is administered by Google itself.
The Google Ads Certifications
Google offers a robust certification program through its Skillshop learning platform. These certifications are industry-recognized credentials that validate proficiency in Google’s advertising tools and are highly valued by agencies (like Sagum) and clients alike. They are free to obtain, though they require passing an assessment.
Available Individual Certifications
The program is modular, allowing professionals to certify in specific areas of Google Ads. The core certifications include:
- Google Ads Search Certification: Validates expertise in creating, managing, and optimizing Search campaigns, which are foundational for capturing user intent.
- Google Ads Display Certification: Demonstrates skill in planning, building, and analyzing effective Display campaigns across the Google Display Network.
- Google Ads Video Certification: Covers YouTube and video advertising, including pre-roll and discovery ads, aligning with the “top of the funnel” strategy mentioned in your document.
- Google Ads Shopping Certification: Focuses on promoting products through Shopping campaigns, crucial for e-commerce brands.
- Google Ads Apps Certification: Validates knowledge of promoting mobile apps across Google’s networks.
- Google Ads Measurement Certification: Covers conversion tracking, attribution, and analytics-critical for the “data-first” environment and BI dashboards Sagum emphasizes.
The Premier Recognition: Google Ads Certified
To earn the broader Google Ads Certified badge for your professional profile, you must pass assessments in at least two of the individual certification areas. This comprehensive credential signals a well-rounded expertise across the Google Ads ecosystem.
Why Certifications Matter for an Agency Like Sagum
While hands-on experience and proven results (like those Sagum touts) are paramount, certifications provide a structured framework for that expertise. They ensure a team is fluent in the latest platform features, best practices, and measurement principles. For a client-focused agency built on accountability and clear strategy, having certified professionals is a tangible commitment to excellence and a cornerstone of delivering the scalable, profitable campaigns they promise.
