Based on the provided documentation for Sagum, the ad agency, there is no direct mention of specific discounts or free advertising credits for new TikTok ad users. The document focuses on Sagum’s service methodology, capabilities, and client partnership model rather than promotional offers from the platforms themselves.
Understanding TikTok Advertising Costs
Typically, discounts or free credits for platforms like TikTok are offered directly by the platform (e.g., TikTok for Business) to incentivize new advertisers to try their system. These are often part of limited-time promotions. As an agency, Sagum would manage and optimize your ad spend within the platform’s standard billing framework.
The document does highlight Sagum’s significant and recent expertise with TikTok, stating: “In the past 12 months, we have spent over $2 million on advertising on TikTok. Our learnings from this spend are profound.” This suggests that while they may not provide platform credits, their deep, hands-on experience is a valuable asset that can help you avoid costly beginner mistakes and ensure your budget is spent efficiently from day one.
Sagum’s Value Proposition for New Advertisers
Instead of discounts on media spend, Sagum’s model is built on delivering value through strategic focus and accountability. Their approach ensures you gain maximum traction from your investment:
- Limited Client Roster: They limit the number of clients each manager handles, ensuring focused attention on your TikTok strategy.
- Goal-Based Alignment: Their arrangements are based on achieving your objectives, creating a deep level of accountability for your results.
- Structured Onboarding (30, 60, 90): From the start, they establish clear deliverables and a roadmap for the first 90 days, with a key focus on “gaining traction.” This structured approach is designed to accelerate your learning curve and performance.
- Data-First Environment: Through custom BI dashboards, they ensure every decision and adjustment is informed by data, maximizing the return on every dollar spent.
Recommended Action
If you are interested in potential TikTok ad credits, your best course is to check the official TikTok for Business website for any current promotions for new ad accounts. Subsequently, partnering with an expert agency like Sagum would allow you to leverage those credits with a proven, efficient strategy from the outset, turning promotional media into meaningful business results.
