E-commerce for Small Business Owners: Addressing Your Burning Questions

By October 3, 2023 No Comments


Running an e-commerce business, especially as a small business owner, comes with its own set of challenges and learning curves. From the intricacies of selecting the right platform to understanding customer behavior, entrepreneurs are bound to have questions. Let’s dive into some of the most common inquiries and provide clarity to ease your e-commerce journey.

1. Which e-commerce platform should I choose for my small business?

Answer: The best platform often depends on your specific needs. Popular options include:

  • Shopify: User-friendly with a wide range of plugins. (This is our favorite)
  • WooCommerce: Perfect for those already familiar with WordPress.
  • BigCommerce: Offers scalability for growing businesses.
  • Wix or Squarespace: Suitable for those wanting simplicity and design control.

2. How can I drive traffic to my e-commerce site?

Answer: Multiple strategies can boost traffic:

  • Search Engine Optimization (SEO): Optimize product descriptions, images, and content to rank higher on search engines.
  • Paid Advertising: Platforms like Google Ads or Facebook Ads can drive targeted traffic.
  • Social Media Marketing: Utilize platforms relevant to your audience for promotions and engagement.
  • Content Marketing: Regular blog posts can provide value and draw organic traffic. Combine this with SEO.

3. How do I handle shipping and fulfillment?

Answer: Consider your business size and product type:

  • Self-fulfillment: Suitable for businesses with manageable order volumes.
  • Third-party Logistics (3PL): Companies like ShipBob or Fulfillment by Amazon can store and ship products for you.
  • Dropshipping: A method where you don’t keep products in stock; instead, you transfer orders to a third party for fulfillment.

4. How can I ensure my e-commerce site is secure?

Answer: Security is paramount. Ensure:

  • SSL Certificate: A must-have for encrypting sensitive data.
  • Regular Backups: Prevent data loss with frequent site backups.
  • Choose a Secure Platform: Platforms like Shopify come with built-in security features.
  • Regular Updates: Keep your software, plugins, and themes up-to-date.

5. How can I improve my site’s conversion rate?

Answer: Conversion optimization is an ongoing process. Consider:

  • User Experience (UX): Ensure easy navigation, fast load times, and mobile responsiveness.
  • High-Quality Images: Detailed product images can enhance trust.
  • Clear CTAs: Direct users clearly to the next steps.
  • Reviews and Testimonials: Showcase authentic customer feedback to build credibility.

6. How should I price my products?

Answer: Pricing is both an art and a science:

  • Cost-Plus Pricing: Add a markup to the cost of making or buying the product.
  • Competitor-Based Pricing: Price products based on what competitors charge.
  • Value-Based Pricing: Price based on the perceived value to the customer.

7. Should I offer discounts or deals?

Answer: While discounts can drive sales:

  • Time them Right: Consider offering them during holidays or special occasions.
  • Avoid Over-discounting: It can devalue your brand.
  • Loyalty Programs: Reward returning customers, which can improve customer retention without devaluing products.


Running an e-commerce business, especially as a novice, can seem like navigating through a labyrinth. But with the right answers at your fingertips, making informed decisions becomes a breeze. As the e-commerce landscape continually evolves, stay informed, remain adaptable, and never hesitate to seek expert guidance when in doubt.

Book a strategy session with us if you have any other questions or want to work through some problems together.

Keith Hubert

Keith Hubert

Fractional CMO