Every small business owner aims for growth, and increasing sales is often at the forefront of their objectives. To address some of the most searched questions on the topic: “What are the biggest levers to drive more sales for a small business?”, “How can I increase my small business sales?” and “How do you attract customers to sales?”, let’s delve into a handful of tried-and-true strategies:
1. Understand the Metrics: Traffic, AOV, and Conversion Rate
Before making any changes, it’s essential to have a baseline. Understanding your current metrics will help you determine what’s working and what isn’t, and enable you to set realistic goals. Knowing where your traffic is coming from, your Average Order Value (AOV), and your conversion rate can provide insights into which areas need the most attention.
2. Building a Community: The Power of Brand Advocates
The uniqueness of your product and the community you cultivate around it can be a game-changer. Building a community allows your customers to connect with each other, share their experiences, and become vocal advocates for your brand. Such organic growth not only boosts your brand recognition but can also drive consistent revenue by bringing in new traffic and increasing your conversion rate. Make sure to set up some type of referral tool or loyalty program that helps your customer share with their friends. I like referral candy if you are looking for something cheaper.
3. Revitalize Email Automation
Contrary to some beliefs, email marketing is very much alive. Optimizing email automation for your current customers and educating potential customers can significantly boost your sales. Emails are not only cost-effective but also provide a direct line to your audience. By crafting personalized messages and addressing the specific needs and interests of your customers, you can significantly increase conversion rates and AOV. For a deep dive into best practices, check out this comprehensive guide on email flows.
4. Optimize for SEO and Utilize Pinterest
SEO might be a long-term strategy, but its rewards are substantial. With the help of AI tools, small businesses can now produce SEO-friendly content around specific keywords, driving organic traffic to their website. Blogging 2-3 times a week can drastically increase your visibility. To supplement this, Pinterest can be a powerful ally. Regular pinning, especially pins tailored around keywords, can drive substantial traffic. One case saw a brand skyrocket from 3,000 views to a whopping 75,000 in just two months using this method.
5. Harness the Power of Ads
Ads can be an essential tool in your marketing arsenal. While it’s tempting to leverage paid ads right from the start, maximizing free traffic sources first can boost your ads’ performance later. This approach ensures that when you do invest in ads, you’re targeting them effectively and maximizing ROI. For a deeper understanding of which ads to utilize and when, refer to this comprehensive article on effective ad strategies and their place in the marketing funnel. Lastly, remember Customer Lifetime Value (CLV) when running ads. If you have perishable goods they will come back and buy again. Don’t blow money on this, but don’t stress if you spend more than the product costs if they come back and purchase every month or join a subscription.
In conclusion, driving sales for a small business is a multi-faceted endeavor that requires understanding your metrics, building a strong community, optimizing for organic growth, and leveraging paid ads when appropriate. By applying these strategies, small businesses can set themselves up for sustained growth and success.
If you have questions or would like to discuss strategy with us please feel free to book a free Strategy Session with us.