My personal interaction with Threads so far felt like the opening of a Black Friday sale for influencers and celebrities. I personally caught only a few of my friends and discussion was minimal. Based on the below information you can see Instagram Threads is pitching a more intimate conversation, but is that true?
Ads for Instagram Threads are rumored to be coming but are not a focus of the new app. With so many advertisers having left Twitter in the past year, there is an opportunity for Facebook to take even more of the ad spend.
Instagram Threads Vs Twitter
Instagram Threads: A New Way to Connect
Instagram Threads is a new app from Meta that allows users to share text updates and join public conversations. The app is designed to be a more personal and intimate way to connect with friends and family, and it offers a number of new features that are not available on other social media platforms.
Twitter is a more public platform that allows users to share their thoughts and opinions with a wider audience. It is also a great platform for following news and current events. Twitter includes features like hashtags and retweets, which can help to spread information and connect with others.
Here is a table comparing the two platforms:
|Audience||Close friends and family||Public|
|Features||Disappearing messages, read receipts, chat heads||Hashtags, retweets, polls, live streaming|
|Content||Daily life, personal thoughts||News, current events, opinions|
|Tone||Casual, intimate||More formal|
New Features in Instagram Threads
- Threads posts can be up to 500 characters long, which is more than the 280-character limit on Twitter.
- Threads posts can include links, photos, and videos up to 5 minutes in length.
- Threads posts can be shared to your Instagram story or as a link on any other platform.
- Threads has a built-in chat function that allows you to have private conversations with your followers.
- Threads is compatible with the ActivityPub protocol, which means that your posts can be viewed and interacted with by people who use other social media platforms that support ActivityPub.
Additional factors to consider when choosing
- Privacy: Instagram Threads is designed for close friends and family, so your posts are only visible to those people. Twitter is a more public platform, so your posts are visible to anyone who follows you.
- Features: Instagram Threads includes features like disappearing messages and read receipts, which can help to create a more intimate and personal experience. Twitter includes features like hashtags and retweets, which can help to spread information and connect with others.
- Content: Instagram Threads is designed for sharing daily life and personal thoughts. Twitter is a good platform for sharing news, current events, and opinions.
- Tone: Instagram Threads has a more casual and intimate tone. Twitter has a more formal tone.
Recent Growth of Instagram Threads
Instagram Threads was launched on July 5, 2023, and it quickly gained popularity. On the first day, the app was downloaded by over 30 million people. This is a significant number, and it suggests that Threads has the potential to be a major competitor to Twitter. Twitter has 450M active users to put that in perspective.
Instagram Threads is a new social media platform with a number of features that are not available on other platforms. The app has the potential to be a major competitor to Twitter, and it will be interesting to see how it evolves in the coming months and years.