When it comes to increasing sales for a Black Friday sale using TikTok ads, you have to combine creativity, urgency, and compelling deals. Here’s how:

Countdown In-Feed Ads: Run a series of In-Feed ads that count down to your Black Friday sale. Each ad should reveal a bit more about the upcoming deals and promotions, creating suspense and anticipation. Make sure to include a powerful call-to-action (CTA) that directs viewers to your website or app where they can preview the sale items or subscribe for updates.

Branded Hashtag Challenge with a Twist: Launch a Branded Hashtag Challenge but make it a “Black Friday Edition”. Encourage your followers to create content about how they’re preparing for Black Friday, or what items they’re most excited to buy from your sale. This serves a dual purpose: driving engagement and indirectly promoting your sale. Remember to include a CTA in the challenge description, leading participants to your sale.

With these tactics, you’re not only creating awareness about your Black Friday sale but also fostering a sense of excitement and urgency, which can significantly increase sales. Remember, TikTok is a platform that thrives on creativity, so make sure your ads reflect that.

Chase Sagum

Chase Sagum

CEO of Sagum