Using TikTok ads for lead generation, especially for a webinar, can yield powerful results given the platform’s high engagement rate. Here are two focused strategies:

In-Feed Ads with a Clear Call-to-Action: Leverage TikTok’s In-Feed Ads, which appear on users’ “For You” page. Create a short, engaging video ad that highlights the benefits of attending your webinar. What unique value does it offer? Why should they attend? Make your pitch engaging and brief to capture attention quickly. Importantly, include a strong call-to-action – TikTok allows you to add clickable links to your In-Feed Ads. Use this to direct viewers to a registration page for your webinar.

Influencer Partnerships: Team up with TikTok influencers relevant to your webinar’s topic. Have them create engaging content around the value of your webinar, stirring curiosity and interest among their followers. A sincere endorsement from a trusted influencer can be more persuasive than conventional ads. Ensure the influencer includes your webinar registration link in their video description or bio.

Remember, the TikTok community values authenticity and creativity. Tailor your ads accordingly, and you’ll have a winning recipe for lead generation for your webinar.

Chase Sagum

Chase Sagum

CEO of Sagum