For a beauty brand aiming to make the most out of TikTok ads, determining the best days to run your campaigns can be a key factor.

TikTok’s algorithm doesn’t operate on a chronological feed, meaning it’s less about the specific day or time you post, and more about the relevance and engagement of your content. Nevertheless, there are certain patterns in user activity that could influence your ad strategy.

Typically, weekends see higher user engagement on TikTok as users have more leisure time to explore the platform. So, running ads from Friday through Sunday might prove beneficial in reaching a larger audience.

In terms of weekdays, consider aligning your ads with beauty-specific themes or trends. For instance, ‘Makeup Monday’ and ‘Skincare Sunday’ are popular themes within the TikTok beauty community. Capitalizing on these trends by running ads on these specific days could increase engagement and visibility.

However, the most effective strategy is understanding your target audience’s behavior. Utilize TikTok’s analytics to observe when your audience is most active on the platform. Tailor your ad schedule to these peak engagement times to optimize your reach.

Geo-targeting also comes into play if your beauty brand caters to multiple regions. Be mindful of the various time zones to ensure your ads are running during peak engagement times across different geographies.

Lastly, remember that the most important element is the quality and relevance of your content. Consistently create engaging and authentic content that aligns with your brand message and resonates with your target audience. The TikTok community appreciates creativity, so the more unique and exciting your ads are, the more successful they’re likely to be.

Chase Sagum

Chase Sagum

CEO of Sagum