Combatting Ecommerce Fraud: Essential Tactics for Protecting Your Brand from Counterfeit Advertisements

By May 13, 2023 No Comments

Report the fraudulent ads to Facebook:

  • Navigate to the specific ad and click on the three-dot menu in the upper-right corner.
  • Select “Report ad” and follow the prompts to report it as a scam or copyright infringement.
  • Provide evidence of your copyrighted material being used without permission.

Issue DMCA takedown notices:

  • If the infringing websites are hosted in the United States or another country that abides by the Digital Millennium Copyright Act (DMCA), you can issue a DMCA takedown notice to the hosting provider to remove the copyrighted content.
  • You will need to provide evidence of your ownership of the copyrighted material and specify the infringing content.
  • You can find templates for DMCA takedown notices online, but it’s a good idea to consult a legal professional to ensure your notice is compliant.

Strengthen your brand’s online presence:

  • Create and maintain an active presence on social media platforms where your target audience is most likely to engage.
  • Encourage customers to leave reviews and testimonials on your website and other online platforms, such as Google My Business, to increase credibility and trustworthiness.
  • Implement SEO strategies to rank higher in search results, making it more difficult for the fraudulent company to gain visibility.

Monitor your brand and copyrighted material:

  • Regularly search for your brand name, product names, and any unique phrases or descriptions you use to identify unauthorized use.
  • Set up Google Alerts for your brand and product names to receive notifications when new content is published online.
  • Consider using a brand monitoring tool or service to automate this process and provide more comprehensive coverage.

Educate your customers:

  • Use your website, social media platforms, and email newsletters to inform customers about the issue and provide guidance on how to avoid scams.
  • Clearly state the official channels for purchasing your products and emphasize the importance of buying directly from your website or authorized resellers.

Pursue legal action:

  • If the fraudulent company continues to infringe on your copyrights and misrepresent your products, consider seeking legal counsel to explore potential legal remedies, such as filing a lawsuit for copyright infringement or unfair competition.

Remember, it’s important to consult with a legal professional to ensure that you’re taking the appropriate steps for your situation.

Chase Sagum

Chase Sagum

CEO of Sagum