If you’re not advertising on Reddit, you’re missing out. Here’s why…
Reddit is a digital powerhouse, with over 234 million unique visitors in the past month alone. That’s more than Facebook, and more than Twitter. In addition, reddit users are engaged and influential; they generate billions of pageviews every month and have a lot of sway when it comes to purchasing decisions. So if you’re not advertising on reddit, you’re missing out on a huge audience of potential customers. Here are a few other reasons why.
CPMs are very low
Reddit has some of the lowest CPMs in the digital advertising landscape. This means that you can reach a lot of people for very little money on reddit. In addition, the ad platform is very effective; studies have shown that ad recall on reddit is higher than on other digital platforms.
As mentioned above, reddit users are highly engaged. They’re also incredibly influential; a study by Nielsen found that redditors are 75% more likely to be early adopters than the general population.
Tracking infrastructure is solid
The reddit ad platform has a robust tracking infrastructure. This means that you can track the performance of your ads and make sure that they’re reaching the right people.
Tons of room for creativity on ad creative types
There are tons of different ad creative types that you can use on reddit. This means that you can get really creative with your advertising and reach people in a variety of ways. The ad formats in Reddit act as a type of native advertising placement, meaning the ads blend in incredibly well with the content on the site.
Your competitors are most likely not currently advertising here
If you’re not advertising on reddit, there’s a good chance that your competitors are not either. This means that you have a unique opportunity to reach people on this platform before your competition does. Brands tend to not spend the time creating the type of ad creatives that are effective on Reddit and then get discouraged about the poor performance. This is a great opportunity for you.
If you’re not advertising on reddit, you’re missing out on a huge opportunity to reach a highly engaged and influential audience. So what are you waiting for? Get started today!
