Most people think of direct mail as a relic of the past, but it’s still one of the most effective ways to reach customers. In fact, when combined with digital marketing efforts, direct mail can be very powerful. Here are four reasons why you should consider using direct mail in your ecommerce marketing strategy.
A great customer retention tactic
One of the main reasons direct mail is still effective is because it’s a great way to keep in touch with your customers and stay top of mind. If you’re regularly sending direct mailers, your customers will be reminded of your brand every time they see it. And, if you include a special offer or coupon, they’ll be even more likely to shop with you. Use direct mailers to stay “top of mind” with your customers and keep them coming back for more.
Perfect for big promotions such as BFCM
If you’re running a big promotion, direct mail can be an effective way to reach customers who haven’t been actively shopping with you. For example, if you’re running a Black Friday or Cyber Monday sale, you can send direct mailers to customers who haven’t shopped with you in a while. These direct mailers can include a special offer or coupon to entice them to shop with you.
Another reason direct mail is still effective is because it’s a more personal way to reach your customers. With direct mail, you can include a personalized message or even a handwritten note. This personal touch can go a long way.
A great customer winback tactic
Direct mail is a great way to win back customers who haven’t shopped with you in a while. If you have their contact information, you can reach out to them directly and try to win them back. You can target the customers who haven’t purchased from you for X number of days and use these direct mail campaigns to try and recruit them back. Sometimes customers just simply forget about you, but direct mail can help remind them.
A great prospecting tactic for email subscribers who are not yet customers
If you have a list of email subscribers who haven’t purchased from you yet, direct mail can be a great way to reach them. You can use direct mail to try and convert these email subscribers into paying customers. Some Direct Mail SAAS platforms give you the ability to accomplish this. Overall for both this and all the reasons listed above, PostPilot is my favorite platform and the one I recommend.
As you can see, direct mail is still a relevant and effective marketing tool – especially for ecommerce businesses. If you’re not using direct mail, now is the time to start. It’s an effective way to reach your customers, promote your sales, and keep your business top of mind.
